Following the all-new 247’s successful launch earlier this year, New Balance has revealed the 574 Sport which looks set to become the brand’s latest trailblazing sneaker silhouette.
The original New Balance 574 was created in 1988 by combining two different New Balance sneakers and it’s not only stood the test of time, it’s cemented itself into sneaker culture. Amongst sneakerheads, it’s become renowned for its comfort, durability and versatility, and might be the brand’s most recognizable model.
The New Balance 574 Sport rejuvenates the iconic sneaker with some significant new features and brand technology that bring it into the twenty-first century. Most notably, Fresh Foam cushioning significantly reduces the weight and improves comfort to further legitimize the 574 as a sneaker that marries lifestyle and performance.
Canadian retailer Little Burgundy will be adding the 574 Sport to its carefully curated collection and we recently got the opportunity to speak to its Men’s Footwear Buyer to get his thoughts on the original 574, the 574 Sport and sneaker culture.
With his ear to the street and his eye finely tuned to ongoing and approaching sneaker trends, Olivier Barriault is a trusted voice on the culture, community and market.